how we work with
PRODUCT DEVELOPMENT
FROM INSIGHT TO SMART SOLUTIONS
Through knowledge, user insights, and close collaboration, we develop products that solve real needs and create long-term value.
For us, successful product development begins with understanding. We place great importance on identifying user needs, analyzing everyday behaviors, and understanding the challenges our products are designed to solve. Through research, user insights, and ongoing dialogue, we build a strong foundation for every project.
A key part of our approach is visualizing ideas early in the process. Through sketches, digital models, prototypes, and testing, we can evaluate solutions from the very first stages of development. This enables us to gather valuable feedback, identify opportunities for improvement, and ensure we are moving in the right direction before making larger investments.
We believe the best solutions emerge when different perspectives come together. That is why we involve a wide range of expertise throughout the development process—from strategy and design to engineering, production, and marketing. When experience, creativity, and user focus work together, the conditions for meaningful and achievable innovation are created.
In every decision we make, we strive to balance functionality, aesthetics, and sustainability. To us, these are not separate objectives but integral parts of the same whole. The result is products that not only perform well today but continue to create value over time.
Our goal is simple: to develop thoughtful products that simplify everyday life, enhance the user experience, and contribute to a better future.
KNOWLEDGE
For us, knowledge is about understanding the customer, the needs and the everyday environments our products are designed for. With long experience in the industry and insight into the market’s demands for smart waste sorting and functional storage, we develop solutions that meet real needs.
ENGAGEMENT
For us, engagement is about people, relationships and responsibility. Through close collaborations with customers and partners, we build trust, pride and long-term relationships. We want to share knowledge, inspire smarter choices and contribute to greater engagement in waste sorting, because we believe that small actions can make a meaningful difference.
INNOVATION
For us, innovation is about thinking ahead and finding smarter solutions for future needs. Through new ideas, functionality and sustainable design, we develop products that simplify everyday life and make waste sorting and storage more natural, efficient and user-friendly.
BSI – BETTER SPACE INITIATIVE
Better Space Initiative (BSI) is our long-term development program for creating the products and solutions of the future. The initiative is built on a simple idea: to better understand people’s everyday lives in order to identify needs before they become problems.
Through BSI, we combine strategic work, product development, and user insights into one shared process. This enables us to work long-term, create synergies between projects, and ensure that innovation happens with the same high level of quality—time and time again.
People are at the center of everything we do. We believe that thoughtful design can contribute to better experiences, more sustainable environments, and solutions that make everyday life easier. That is why we work methodically to visualize ideas early, test concepts, and involve multiple perspectives throughout the entire development journey.
BSI is more than a method—it is a mindset. It strengthens our commitment, our capacity for innovation, and our ability to create products that not only meet today’s needs but also help shape the environments of tomorrow.
For us, BSI is about creating better spaces, better experiences, and a better future.
A CREATIVE PARTNERSHIP
Together with industrial designer Johan Skoogh, we develop innovative, user-centered solutions. By combining our shared experience in product development, design, and innovation, we create products that solve real needs, simplify everyday life, and deliver long-term value.
Johan studied at Konstfack University of Arts, Crafts and Design, ArtCenter College of Design, and the Ingvar Kamprad Design Centre at Lund University. With a passion for craftsmanship, design, and problem-solving, he brings fresh perspectives and a strong belief that the best solutions are those that combine simplicity, functionality, and user value.
In our close collaboration, we work together throughout the entire development process—from strategy and concept development to the final product. The combination of diverse experiences, perspectives, and expertise creates a strong foundation for innovation and solutions that make a real difference for the user.
"An innovative product is one that solves a problem in a new way that is both elegant and simple."
– Johan Skoogh
